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The story behind Poijana.

We believe in empowering women, we believe in activating your inner champion, and we believe in challenging the fashion industry to make the world a better place. 

Meet the founders of Poijana


Our passion for fitness combined with our love for the world created Poijana. Using recycled PET bottles, we have created our activewear collection – a revolution in sustainable design and superior performance.

The love of three core values

Love yourself

Love yourself by taking care of your body with great exercise routines, but also by being kind to yourself. Always listen to your body, take time to rest and do more of what makes you truly happy. 

Love our environment

Love our environment by wearing fitness apparel with minimal environmental impact to preserve our planet. We hope that your recycled activewear will inspire you to recycle, avoid disposables and walk/ bicycle more. Let's commit to making our lives earth-friendly together

Love others

Love the people around you by showing appreciation, love and kindness for your family, friends, partner and colleagues. But also to reach out a helping hand to those we don't know yet - the smallest act of kindness can make the biggest impact. 


Poijana use post-consumer plastic bottles to create functional fitness apparel. It is estimated that 8 million metric tons of plastic ends up in the oceans every year. That is the equivalent to over 15 grocery bags of plastic trash for every meter of coastline around the globe. It takes two plastic bottles to create 2000 meters of yarn, and it takes 12 plastic bottles to create a pair of Poijana tights. With 1000 gym-goers and yogis we can reduce the amount of plastic with 12 000 pet bottles, that would otherwise end up in landfills. Or worse, the ocean.

Plastic bottles will be collected from communities where recycling possibilities are limited, which in turn will be spun into yarn to produce our activewear collection. By engaging our customers and increase awareness for the environmental damage of post-consumer waste, we commit to the responsibility of, bit by bit, making the world a cleaner place.

A closed-loop lifecycle program for the full product range will be implemented to minimize the environmental impact even further. Old clothes can therefore be exchanged for new items at a discount, reducing the need to consume more natural resources. If used materials are not recycled, new products are made by extracting fresh, raw material from the Earth, through mining and forestry. Recycling post-consumer clothes, can then help to conserve raw materials and protect natural resources.

By implementing a recycling program for worn-out clothes initially developed from post-consumer plastic bottles, the product lifecycle loop will be closed. Our aim with this is to help protecting the environment, cleaning up communities and preserving the Earth for future generations.

Giving youth a chance on and off the field

5% of each item will be donated to Mathare Youth Sports Association (M.Y.S.A.), which is an organisation that strives to empower young people through sports to help them to fulfill their potential and achieve their dreams.

MYSA is based in Mathare, just outside Nairobi. Mathare is a group of some of the largest and poorest slums in Africa. More than 900 000 people call these slums their home, living in mud huts with no clean water, electricity or sanitation.

What brings MYSA together is the love of sports, particularly football. They all compete in a football league, but MYSA is much more than just football. It’s not just goals on the field that counts. The youth gets points when they participate in other activities, such as collecting litter, helping to clean up the community, joining HIV/AIDS awareness sessions and attending educational classes.

When you grow up in a place like this, it can be hard to be optimistic about your future. MYSA offers the young people of Mathare hope, and the opportunity for a better life.

- David Thiru, Lecturer and former Director at MYSA

MYSA uses sports, combined with community outreach and development activities, to give young people the skills and confidence they need to aim higher, achieve more and improve their lives. MYSA is run by and for the young people who take part in its activities, and gives all of us the opportunity to dream of a brighter future.

- Henry Majale, Executive Director at MYSA