Poijana use post-consumer plastic bottles to create functional fitness apparel.
It is estimated that 8 million metric tons of plastic ends up in the oceans every year. That is the equivalent to over 15 grocery bags of plastic trash for every meter of coastline around the globe. It takes two plastic bottles to create 2000 meters of yarn, and it takes 12 plastic bottles to create a pair of Poijana tights. With 1000 gym-goers and yogis we can reduce the amount of plastic with 12 000 pet bottles, that would otherwise end up in landfills. Or worse, the ocean.
Plastic bottles will be collected from communities where recycling possibilities are limited, which in turn will be spun into yarn to produce our activewear collection. By engaging our customers and increase awareness for the environmental damage of post-consumer waste, we commit to the responsibility of, bit by bit, making the world a cleaner place.
A closed-loop lifecycle program for the full product range will be implemented to minimize the environmental impact even further. Old clothes can therefore be exchanged for new items at a discount, reducing the need to consume more natural resources. If used materials are not recycled, new products are made by extracting fresh, raw material from the Earth, through mining and forestry. Recycling post-consumer clothes, can then help to conserve raw materials and protect natural resources.
By implementing a recycling program for worn-out clothes initially developed from post-consumer plastic bottles, the product lifecycle loop will be closed. Our aim with this is to help protecting the environment, cleaning up communities and preserving the Earth for future generations.